Shropshire – a Destination to Watch in 2024
Shropshire is the real deal when it comes to being a ‘rural gem’ – and it’s been made official by Association of British Tourist Agents in their ‘Destinations to Watch 2024’.
The ABTA report out this month offers holidaymakers inspiration for their trips this year and insight into places they anticipate will become increasingly popular with the UK traveller. It is the first time a UK destination has been listed.
“The county has a number of delightful towns including Ludlow, which is regarded as a foodie paradise with great restaurants, which together with its very attractive high street containing many historic buildings, has one of the country’s most impressive castles” – ABTA
This corner of England is getting the recognition it deserves. Whether you seek a tranquil escape surrounded by picturesque landscapes or a journey through history-rich streets, the county has plenty for you to discover and you certainly won’t be disappointed – so we thought we’d shine a spotlight on why you’ll want to add it to your travel bucket list.
A County of Historic Treasures
Visitors can step back in time as they wander through Shropshire’s historic towns and villages. The region boasts a wealth of medieval architecture, with charming timber-framed houses, cobbled streets, and market squares that transport you to bygone eras. Must-visit sites such as here at Ludlow Castle, Stokesay Castle, and the Iron Bridge – each tell a unique story of Shropshire’s rich heritage.
The Great Outdoors
Shropshire’s diverse landscapes range from rolling hills and meandering rivers to expansive woodlands and open moorlands. The Long Mynd, Carding Mill Valley, and the Shropshire Hills Area of Outstanding Natural Beauty offer a haven for nature lovers and outdoor enthusiasts. Hike the Shropshire Way or simply enjoy a leisurely stroll to soak in the breathtaking scenery that defines this region.
Market Town Charms
Shropshire’s market towns are a delightful blend of tradition and contemporary flair. Explore the bustling markets and charming streets of Ludlow, Shrewsbury, and Bridgnorth, where independent shops, artisan boutiques, and cosy cafes beckon. The vibrant local markets such Local to Ludlow are perfect for discovering unique crafts, local produce, and treasures to take home as souvenirs.
A Renowned Destination for Food & Drink
Food and drink lovers rejoice in Shropshire – a destination celebrated for its gastronomic offerings. Indulge in the locally produced delights, from farm-to-table dishes to traditional British fare served in historic pubs. Ludlow, in particular, has earned a reputation as a foodie haven, with a wealth of high-quality eateries, food producers and of course the Ludlow Food Festival, which is celebrating its 30th edition this year on 13th, 14th & 15th September.
Holidays at Ludlow Castle
Did you know you can enjoy a unique getaway right here in the walls of Ludlow Castle? Our collection of self-catering properties range from the cosy Comus Apartment to the beautifully appointed 17 Dinham, a townhouse overlooking the Castle Walls. Availability is filling up quick for 2024 but there are still a few dates left to book your next break in Ludlow – discover more on our Accommodation page.
Some handy resources for planning a getaway to Shropshire
Visit Shropshire – www.visitshropshire.co.uk – the official tourism site for Shropshire.
Visit Shropshire Hills – www.visitshropshirehills.co.uk – handy tourist resource covering Ludlow, Church Stretton, Bishop’s Castle, Craven Arms, Clun, Much Wenlock and Cleobury Mortimer.
The Ludlow Guide www.theludlowguide.co.uk – the best things to do, places to eat and stay in Ludlow.